BobbySue's Nuts had a product good enough to earn a national buyer's attention and packaging built for farmers markets. We rebuilt the entire retail system around one goal: getting them onto a big-box shelf. Packaging architecture from 4oz bags to 32oz jars, illustrated brand characters across the line, jar label systems, point-of-purchase displays, and sell sheets for buyer meetings.

They went from a small regional snack brand to national distribution at Costco.