Optum wanted awareness in their largest market of Southern California. We created strategic content that makes an emotional connection with prospective patients.
Our four-year-running "Strong for..." campaign inspires audiences to stay healthy for what matters most to them and demonstrates stronger kind of care that’s empathetic and connected to the communities it serves.
Optum wanted awareness in their largest market of Southern California. We created strategic content that makes an emotional connection with prospective patients.
Our four-year-running "Strong for..." campaign inspires audiences to stay healthy for what matters most to them and demonstrates stronger kind of care that’s empathetic and connected to the communities it serves.
Optum wanted awareness in their largest market of Southern California. We created strategic content that makes an emotional connection with prospective patients.
Our four-year-running "Strong for..." campaign inspires audiences to stay healthy for what matters most to them and demonstrates stronger kind of care that’s empathetic and connected to the communities it serves.
Strong for…
A selection of videos made to grow awareness and differentiate care.
A selection of videos made to grow awareness and differentiate care.
Targeted traditional
A sample of strategic out-of-home made to make a statement.
A sample of strategic out-of-home made to make a statement.
Everyday engagement
A hint of some of the social made to keep Optum top of mind.
A hint of some of the social made to keep Optum top of mind.
